DAVID REA
Brand and Organisation Transformation
Over 20 years partnering with leaders, teams and agencies to transform their brands, businesses and organisations.

Approach

01

CREATIVE COLLABORATION

I design and facilitate collaborative workshops, bringing the right people together around clear transformation questions, immerse teams in rich intel and insight, co-create ideas and catalysts for change, ensuring ownership of the strategic choices to accelerate progress and build momentum.

02

COMPELLING STRATEGY

I help teams devise distinct strategies and turn analysis and recommendations into clear and compelling stories that engage and prompt action. I develop strategic tools and frameworks which unite people to deliver differentiating brand experiences and on- brand innovation.

03

CONNECTED CULTURE

I use purpose, brand and consumers as unifying organisational perspectives. Taking cultural insight to build from the truth, I align strategies, leaders and teams, reducing resistance and increasing energy, connection and engagement, ultimately drivingstrategic performance.

 
These drivers of transformation can be used
 independently or together as part of a larger programme. They include leadership strategy meetings, transformation team workshops, brand and innovation projects, and longer-term organisational change consulting.

Thinking

TRANSFORMATION
Transformation is driven by people - their ideas, energy and unity - powered by brands and technology
PEOPLE
People are motivated by aspiration and purpose as well as functional and emotional needs. The right combination can be transformational
BRAND
Brand and customer thinking can unite organisations, creating an external, value based mind-set relevant to everyone
 

Experience

I work with boards, cross-functional experts and front-line teams, and in collaboration with incumbent agencies and consultancies. 

 

Projects include repositioning, purpose and values definition; innovation and service experience development; creating brand, consumer and innovation centred cultures; strategic planning, leadership development and live capability building.

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Contact

Tel: +44 7867 554135