Recent work includes organisational change, positioning, purpose and values discovery, innovation, brand engagement, leadership events, capability building, brand and business planning.
MERCK: Collaboration, Strategy & Culture
With Plum Brands and CDM I helped activate a transformative brand strategy and business architecture, build global marketing capability and deliver a diverse range of internal communications materials, development tools and collaborative events in Europe, North America and Asia.
HEATHROW: Collaboration, Strategy & Culture
With Space Doctor’s I helped Heathrow’s innovation teams frame their innovation challenge using cultural insight and engage innovation leaders to define their ambition and ways of working. We co-created a compelling transformation story and devised a 12 month plan to connect Heathrow’s people to be more innovative and deliver its transformation agenda faster.
WPP/FTSE top 10: Collaboration, Strategy & Culture
Over 18 months, I partnered Geometry Global and the international marketing, insight and R&D teams of an international FTSE top 10 organisation. We co-created the top five global brand strategies and built innovation plans for each. Alongside this we shaped a new brand planning methodology and built global marketing capability through live learning.
O2: Collaboration & Strategy
With O2’s insight agency and a multi-disciplinary innovation team of 30, I designed and ran a collaborative innovation week to co-create and test concepts for O2’s three-year innovation pipeline.
EY: Collaboration & Strategy
With a cross section of European and North American EY Partners I co-created a strategy to help EY better connect with the start-up community, followed by collaborative planning sessions with the EMEA leadership team to turn strategy into plans.
Corinthia Hotels: Collaboration
With SwitchedOn Global I have designed and led the annual senior team meeting for the last 5 years, most recently helping them lead-in a new purpose and brand strategy. I have run a range of 2 day planning workshops with operational and exec teams.
Airbus: Strategy & Culture
With Lambie-Nairn I helped shape the Airbus purpose and simplified the strategic framework to communicate and work with it. I designed and ran training workshops with the Marketing community to apply the purpose and principles across all MarComms.
Bounty Brands: Collaboration & Strategy
With the holding company Exec and top 70 leaders I co-created a common purpose and set of growth values, gaining full leadership commitment and designing materials to communicate and lead it authentically across their portfolio businesses.
Qatar Post: Strategy
With Lambie-Nairn, a global management consultancy and the QP leadership team, I created a new brand strategy to support a major business transformation.
Shell: Collaboration & Culture
Partnering Shell’s brand team, I took a new brand and communication strategy aimed at building brand consistency and value, and brought it to life in collaborative live events around the world. I brought together and trained a team of independent consultant to run global events and established the brand management foundations that have grown into a world-class approach.